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Research papers

Customer magazine publishing

This paper brings together, for the first time, data on the key national markets for customer magazines, as well as presenting the world's first generic research into the effectiveness of customer magazines. The results are based on research...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Neil O'Brien
October 10, 1999
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Citation

O'Brien, N. (1999a, October 10). Customer magazine publishing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/customer-magazine-publishing-